Entity SEO & Knowledge Graphs for LLMs (2025): A Practical Guide
Master entity-first SEO and knowledge graphs for LLMs in 2025. Learn how to model entities, align terminology, add schema, and become the canonical source models trust and cite.
Why Entities Matter More Than Keywords
LLMs build answers by connecting entities and relationships, not by counting keywords. Entity-first SEO ensures your brand and concepts are consistently represented across your site and the wider web, reducing ambiguity and boosting citation likelihood.
Model Your Domain as a Graph
Core Actions
- • Create a glossary for all core entities
- • Define relationships (is-a, part-of, used-by)
- • Map canonical pages to each entity
Consistency Rules
- • Use consistent names and aliases
- • Avoid conflicting phrasing across pages
- • Normalize units, metrics, and claims
Schema That Reinforces Entities
Article/FAQ
Use Article for long-form and FAQ for direct Q&A; ensure each QA maps to a specific entity.
Organization/Person
Link official profiles via sameAs; keep roles, names, and locations consistent.
DefinedTerm/Dataset
Mark up definitions and publish CSV/JSON datasets referenced by your articles.
Off-site Signals LLMs Notice
- Consistent name/alias usage across owned profiles
- Third-party glossaries and directories that reference you
- Datasets and whitepapers with stable URLs
- Contributed definitions to community docs
Become the Canonical Source for Your Niche
LLM Outrank helps you model entities, normalize terminology, and distribute machine-readable knowledge that models trust.