Content SEO: How to Create Search-Optimized Content
A practical framework to plan, brief, write, and optimize content that ranks and converts while reflecting real expertise and experience.
Topic Research and Mapping
Start with the problem space and your ICP. Use SERP analysis to understand format, depth, and perspective expectations. Map primary intents to cornerstone pages and supporting articles to build topical authority.
Briefs and Outlines
Create briefs that define audience, angle, entities to cover, subheads, internal link targets, and success metrics. Include sources and SMEs to interview so the content reflects real experience.
Writing for Depth and Clarity
Lead with a compelling intro, answer the core question early, then expand with examples, frameworks, and visuals. Keep sentences concise, prefer active voice, and explain trade-offs so readers can make decisions.
Optimization and Internal Links
Optimize titles, meta descriptions, headings, and media. Add internal links both ways: from hubs to spokes and spokes back to hubs. Use descriptive anchors and keep UX friction low.